Description
Brixton-born artist, rapper and producer GAIKA is due to release his forthcoming album DRIFT – the most stylistically accurate representation of his personal tastes to date – on Big Dada on 8th September 2023. Available on 2LP red colour vinyl with artwork by GAIKA himself.
Drift is non-conforming and genre blending. Whilst hard to neatly fit in a box, the record feels like an avant garde blend of Electronic, Hip-Hop, Punk and Grunge music featuring soundscapes recorded from GAIKA’s travels abroad. Shapeshifting and cinematic in style, GAIKA draws inspiration from musical greats; Prince, Wu Tang Clan, Massive Attack, and John Coltrane. With his approach akin to the Pink Siifus, A$AP Rockys, and Dean Blunts of this world.
The campaign will kick off with lead single LADY featuring bbymutha on May 31st with an official music video (dir. Jade Jackman), plus 3 additional singles and respective music videos.
GAIKA’s sound spans from grime, dancehall, R&B, electronic, and beyond, often weaving in political commentary through his lyricism. New album Drift is an ensemble record with GAIKA as the central writer working with collaborators bbymutha, KIDÄ, Azekel, Charlie Stacey, Chamber 45, Brbko, The Narrator (Amber Joy), SAMANTHA, and more.
